August 12, 2007

It’s Amazing

It never ceases to amaze me how any doctor is able to accurately diagnose patients. With as little information as they are able to get from the patient, it’s kind of a miracle that things turn out right…What am I talking about?

Well, I have a friend who was recently hospitalized (in ICU even) for a urinary tract infection that had spread through his body. Fortunately he got better but in the last month and a half has proceeded to tell me (of course, "as a friend - who just happens to be a doctor" - yeah right) bits and pieces of information about his past and even his current condition (he had to self-catheterize himself - putting a tube in his own bladder four times a day to get the urine out and he got another infection) than i’m sure any of his doctors know. And I’ve listened to him a heck of a lot longer than the 15 minutes your doctor might have with you. The things he tells me he didn’t think were IMPORTANT to tell the doctor - or they were things that he thought of when talking to an old friend. In fact, he must have talked to everyone about it and told everyone his symptoms EXCEPT his doctor. Then he wanted to know how I could have told him some of the stuff I have when I’m a thousand miles away and his local doctors aren’t able to tell him these things….just amazing…

But each time I get off the phone with him I realize that this is what real life is all about and that’s why it’s so important for each of you to keep a diary of your past medical history, your past procedures, your medicines and as importantly, your current symptoms. Then make sure you take that diary with you. You should even transcribe your symptoms onto another piece of paper to give the doctor. Summarize things - "I’ve had abdominal pain above my belly button and under my right rib cage for about 3 weeks now. It seems to come and go and it’s so very sharp that it doubles me over and I have to continually walk around until it goes away. I throw up several times while I have the pain. It even goes to my back and my right shoulder sometimes. Nothing makes it better - it just goes away by itself. It usually comes on about 4 hours after dinner though, especially when we’ve had greasy stuff. etc."

If you take that summary out of your diary, put it on a sheet of paper and give it to the doctor, he can extract so much information from it and can then ask more pertinent questions - rather than having to start from scratch and be like a dentist - pulling teeth!

Be thankful that your diagnoses are correct as many times as they are..and help your doctor along the next time.

Terrie

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June 29, 2007

Make The Most of Your 15 Minutes

This is cool. My article got published on MySeniors.com . It was also in HealthNewsDigest.com

Your Doctor Said What?

Make the Most of Your 15 Minutes

By: Dr. Terrie Wurzbacher DO 

Doctor-Patient Communication What your doctor does (and doesn’t) need to know

     Ok, you’ve got your appointment scheduled. You’ve kept your symptom diary. Now what? What is it your doctor needs to know – and conversely, what is it he doesn’t need to know? After all, you’ve only got those infamous 10 minutes to get everything accomplished – tell your problem, be examined, get a diagnosis, and ask your questions.

    What does the doctor need to know? Just about everything – but not in the conversational manner you’re used to. What’s your predominant problem and how long have you been experiencing it. Have you had this before – sometime in the past perhaps? If so, what was your diagnosis (if you went to have it checked)?    

    In addition, you should list the associated problems – pain, weight loss, nausea, vomiting, urinary symptoms, loss of appetite, cough, fever, chills, headaches, etc. It’s important to make sure you separate the two issues.

    What’s the character of the symptoms? Are they intermittent? Or constant? Are there periods of time when you don’t have any symptoms and feel pretty good?

    Have there been any changes in severity or location? Changes can indicate a lot about what’s going on.

    Why did you decide to come see the doctor now? Was it that it became intolerable? Was it that you finally realized it wasn’t going to go away?

    Remind the doctor about your past medical problems and your current ones. Take your index card and read off of it to him. Often times, your current symptoms may be related to your other problems or to their treatment.

    Likewise use your other index card – the one with your medicines listed on it.

    Tell him if you’ve had any other problems that you’ve seen another doctor for. Have your medicines changed? Have you run out of your medications? If so, when? If you’ve stopped your meds because of your symptoms, tell him when you stopped them.

    Have you been taking any herbal medications or other naturopathic remedies?

    What’s changed in your daily living or activities or abilities? Do you get out of breath faster, are you unable to walk up your stairs or go for your usual walk since you got sick?

    What doesn’t your doctor need to know? He doesn’t need to know all the details that go along with you telling your story. This is not a good way to describe your problems “I felt worse than when cousin Charles died” or “It started 3 weeks ago on a Friday and then that whole weekend we were at a high school reunion – you know my 30th – it wasn’t bothering me as much except when I went to bed. The long car ride made me more carsick than usual though. When we went to dinner with the Sullivans I wasn’t able to eat as much but I really didn’t have any bowel problems.”

    Eliminate the natural conversational patterns to get more out of the time you have with the doctor. Short and to the point makes it easier for him to hear the pertinent points.

    The doctor doesn’t need to know what you think the diagnosis is – unless you’ve had this same condition/symptoms diagnosed by a physician before. If you try to convince the doctor it’s something, then you may mislead him or lead him down the wrong path.

    Give your doctor your story in bullet points and don’t elaborate unless asked. Practice and write things down and you’ll do great!

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July 20, 2007

Is Ulcerative Colitis in Your Life?

If you have Ulcerative Colitis or know someone who has it, read this…. 

 

This shows that it is a good thing to have those ads on TV that talk about Ulcerative Colitis - just as it is good to have the ads about erectile dysfunction - we need to raise awareness about these conditions for those who know nothing about them - and it helps people know they are not alone and there are treatments out there for them.

Ulcerative Colitis (UC) Sufferers Find UC Quite Disruptive to Many Aspects of Daily Life

UC’s Overall Psychological Toll Is Greater Than for Asthma, Rheumatoid Arthritis and Migraines

WAYNE, Pa., May 17 /PRNewswire/ — Nearly three out of four ulcerative colitis (UC) sufferers (73 percent) responding to a new nationwide survey say not feeling well has become a normal part of life. Furthermore, they describe UC as disruptive when it comes to their relationship with a spouse (64 percent), their sexual relations (75 percent) and their emotional state (82 percent).

UC patients "normalize" aspects of their experience to the point that they resign themselves to these burdens. The majority say that there is not much they can do beyond what they are already doing to feel better (70 percent) and they have learned to live with the disruptions that UC causes (83 percent).

"The findings sound an alarm because a diagnosis of UC shouldn’t mean patients are settling for the level of burden reported in this survey for the next 50 or 60 years. UC is a manageable disease with the appropriate therapy," says David Rubin, M.D., a gastroenterologist and assistant professor of medicine at the University of Chicago Medical Center who helped design the surveys.

UC is a chronic autoimmune disease that causes inflammation in the intestine and can lead to symptoms such as severe abdominal pain and cramping, uncontrollable bloody diarrhea several times a day, fatigue and weight loss. It is typically first diagnosed in people between the ages of 15 to 30 and is estimated to affect nearly 700,000 Americans.

The objective of the surveys was to understand how UC affects patients’ lives, including definitions of what’s normal, the threshold for letting the disease disrupt life, and how patients manage their condition. The surveys, titled "UC: NORMAL (New Observations on Remission Management and Lifestyle)" were sponsored by Shire Pharmaceuticals, a specialty biopharmaceutical company which markets UC medications LIALDA(TM) and PENTASA(R) (mesalamines). Please see Important Safety Information included below.

UC patients generally report more stress/depression compared to other diseases

The findings illustrate that UC takes a heavy psychological toll, which is further brought to light when comparing UC patient responses to the survey responses of people with three other chronic health conditions — migraines, rheumatoid arthritis (RA) and asthma, who were also surveyed as part of UC: NORMAL. Eighty-two percent of UC patients said their condition made life more stressful versus 75 percent of migraine patients, 69 percent of RA patients and 46 percent of asthma patients. Furthermore, 62 percent of UC patients reported feeling sometimes or always depressed about having their condition, versus 49 percent of migraine patients, 52 percent of RA patients and 25 percent of asthma patients.

More than four out of five people (84 percent) with UC say they worry about the long-term health effects of having UC, compared to 45 percent of migraine patients, 72 percent of RA patients and 58 percent of asthma patients. Specific worries most commonly mentioned by UC patients were developing colon cancer, having their colon removed, requiring surgery and public fecal incontinence.

Compliance is a challenge

The survey found that 32 percent of UC patients are not currently taking medication to treat their UC. For patients who are taking medications, compliance is an issue. Of those UC patients taking aminosalicylates (5-ASAs), the first-line therapy and most commonly prescribed class of medication for UC, only about half (54 percent) reported that they have taken all of their 5-ASA medications in the past seven days.

Past studies confirm compliance challenges and report that patients who are noncompliant with their prescribed UC medications have a five-fold greater risk of flare-ups than compliant patients. Traditionally, 5-ASA therapies required two to four times daily dosing and up to 6 to 16 pills a day.

"It’s troubling that almost one-third of UC patients are not taking medication because the standard of care is that all patients with a diagnosis of UC should be on medication to maintain control of the condition and reduce the likelihood of relapse," says Dr. Rubin. "The other challenge we need to address is compliance. More convenient dosing regimens such as once-daily dosage formulations may be part of the solution."

Bridging the physician/patient gap

Patients are also normalizing their experiences with flare-ups, a serious worsening of UC symptoms. UC patients reported an average of eight flare-ups per year. Four out of five (81 percent) of those surveyed say they consider the number of flare-ups they experience to be "normal" for their condition. On the other hand, in a survey of gastroenterologists also done as part of UC: NORMAL, physicians reported that a "typical" number of flare-ups per year on average is three among all patients (2 flare-ups if condition is mild; 4 if condition is moderate; 5 if condition is severe).

UC patients admit that they do not report all of their flare-ups to their physicians, making it difficult for physicians to understand the impact of UC on their patients’ lives. One-third (34 percent) said they are sometimes reluctant to tell their doctor about flare-ups.

"If patients are experiencing multiple flare-ups a year, they should feel empowered to talk to their physicians openly about their disease and ask if their current therapy is appropriate for them," says Dr. Rubin. "As physicians, we need to ask questions to encourage patients to be forthcoming and open with us about the challenges they face and the concerns they have."

As a company committed to educating patients and working with physicians, Shire is developing a program that will launch this fall and is designed to help foster increased discussion between physicians and patients about UC and its management.

Low public awareness

Further confounding the challenges for UC patients, their disease is relatively unknown among the general public. According to UC: NORMAL’s survey of a cross section of the general public, 74 percent of Americans have either never heard of UC or have heard of it but know little about it, even though UC’s prevalence approaches the numbers for HIV/AIDS and Parkinson’s in the United States.

More than two-thirds of UC patients report that having UC is embarrassing to them (70 percent) and that they are reluctant to tell people about their condition (66 percent). With low public awareness and this hesitation to talk openly about their UC, feeling isolated is a risk for UC patients.

"This survey highlights the need to raise awareness and engage the public in a discussion about UC," says Richard Geswell, president, Crohn’s and Colitis Foundation of America (CCFA). "There’s a scarcity of data relating to patient experience and opinions of UC and its treatment, so I hope these findings will help bring this disease to the forefront and assist the ulcerative colitis community in identifying areas to focus our efforts."

"Like many other chronic diseases, there’s no medical cure for ulcerative colitis, but with better management of quality of life issues, improved patient communication and by getting patients on effective therapies, we can help patients live more normal, fulfilling and productive lives," concludes Dr. Rubin. "I hope the survey will spark a national dialogue about UC. I know I’ll use it as a conversation starter in my practice."

The surveys were conducted by Richard Day Research and included a total of 1,975 people: 451 UC patients, 300 gastroenterologists, 309 RA patients, 305 asthma patients, 305 migraine patients and 305 adults from the general U.S. population who may have chronic health conditions. All patient surveys and the general public survey were fielded through an online panel that closely reflects the U.S. adult population overall. Physicians were recruited from a list of all board certified gastroenterologists in the U.S. Assuming no sample bias, the margin of error for the sample of 451 UC patients is +/- 5 percent; assuming no sample bias, the margin of error for a sample of 300 (the other surveys) is +/- 6 percent.

For more information about the survey, visit http://www.ucnormal.com/. For more information on ulcerative colitis, visit http://www.managinguc.com/.

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June 29, 2007

Can You Know Too Much?

 How much wonderful info comes from About.com!

Patient Education - Can You Know Too Much?

Patient Education Should Enhance The Doctor-Patient Relationship

Being An Informed Patient Is Not A Substitute For Trusting Your Doctor. Can You Know Too Much? 

Patient education is vital to good health care 

Patient education is an important aspect of managing chronic illness. Patients are often encouraged to learn all they can about their disease, to become informed, and take a positive approach to managing their condition. 

  • Is it possible though for a patient to know too much?
  • Is it possible that a patient can believe they are more knowledgeable than they actually are?

 Patient education does not replace a proper diagnosis

  • Medical doctors are trained diagnosticians - experts at assessing a cluster of symptoms and results of diagnostic tests. Sometimes, as human nature would dictate, patient education breeds amateur diagnosticians. Patient education can empower patients in a good way, but beware, too much knowledge can be a dangerous thing.

    Patients can consume health information that they don’t totally understand. Overlapping symptoms, symptoms which fit more than one condition, can cause confusion. Patients may be prone to create and present theories to their doctor, rather than merely presenting detailed symptoms.

  • Example 1: Doctor, I have had a sharp pain in my hip for 2 weeks. The pain is worse after activity and is relieved following periods of rest.
  • Example 2: Doctor, I have pain in my hip and I think it’s arthritis. My neighbor has arthritis.  

    In Example 1, the patient is very specific in describing the type of pain (dull, sharp, or ache) and specific about the duration of the symptom and when it occurs. The doctor has useful information which will lead to more questions and the proper diagnostic testing. In Example 2, the information is vague and the thinking is disconnected.

    Use patient education in positive ways 

    To be a partner in your own health care and be able to use patient education in a positive way: 

    • Always give full details of the symptoms you are experiencing when you consult with your doctor.  
    • Learn about your disease or medical condition. Patient education will help you understand the decisions and direction your doctor offers.  
    • Learn about treatment options and medications. Patient education regarding treatments and medications will inform you about the expected benefits, and help you recognize possible drug side effects and adverse events.  
    • Discuss all issues and concerns openly with your doctor. Your doctor is most effective if all pertinent information is disclosed. Your medical history is as valuable a diagnostic tool as a newly ordered test.  
    • Present your doctor with all of your questions. Do not make the mistake of thinking you know an answer before discussing a specific concern with your doctor. Do not leave your doctor’s office with unanswered questions.  
    • Be a compliant patient. Recognize that you and your doctor are indeed a team working towards the same goal - managing your medical condition.  
    • Be honest. Your doctor can only work with the facts. If you didn’t take your prescribed medication as directed, don’t pretend you did.

     Patient education is for better understanding 

    It may be time to find a new doctor if you genuinely feel you are smarter than your doctor and are unable to build good rapport. Consider, though, that patient education may have improperly empowered you. 

    • Recognize that patient education is for the purpose of better understanding.
    • Patient education must not diminish the role of your doctor who ultimately must lead, direct, and decide the best course of medical treatment for you.

     In the end, you must be able to trust your doctor and respect his advice. It is with that trust and respect that you build a strong doctor-patient relationship.

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    August 24, 2007

    What’s In Your Wallet?

    What’s in your wallet?

    Do you have an index card?

    If so, you’re on your way to improving your health care.

    If not, get one!

    This index card should contain information on both sides:

    On the top of each side - print in big letters:

    NO ALLERGIES or ALLERGIC TO: PENICILLIN, DEMEROL

    Side 1 - A list of your medications:

    • The name (copied from the bottle)
    • The dose (copied from the bottle)
    • How often you take it (copied from the bottle)

    Side 2 - A list of your medical problems - preferably current and past.

    For example:

    • HBP (for high blood pressure) or HTN (for hypertension) or High blood pressure
    • Diabetes - last HgbA1c - 8.0 - not on insulin or "prone to hypoglycemic attacks"
    • Epilepsy - controlled on meds or last seizure 3 months ago
    • Asthma - taking advair
    • High cholesterol - taking zocor

    When you have this card in your wallet you have already helped any emergency care you need because if you need an ambulance this card can help save your life or at least speed up your care. Most people don’t feel like talking when they need an ambulance (or you may be unconscious) - the ambulance crew or the emergency department staff will be able to scan your wallet, find this card and know what not to give you and what your history is.

    For example, if someone has diabetes mellitus and is subject to hypoglycemic attacks (blood sugar is way too low), that person may act drunk or stagger or even become unconscious. There are alot of conditions that may cause that - if someone is prone to that because of their diabetes, it helps the medical folks zero right in to what is most likely the cause.

    So, whether or not you have a Capital One card in your wallet, I certainly hope you have an INDEX card there.

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    June 27, 2007

    Top 10 Reasons To Fire Your Doctor

    Another post from About.com

    Top 10 Reasons to Fire Your Doctor

    Doctors have strengths and weaknesses. How does your doctor’s "bedside manner" match up with your personality?  

  • Are you confident in your doctor’s ability?
  • Do you feel that you understand the directives and decisions made by your doctor?
  • Are you encouraged to ask questions?
  • Is the overall experience at your doctor’s office positive?  

    The relationship between a doctor and patient is very important. If you’re answering no to most of the questions it may be time for a change.

  • 1. Lack Of Confidence In Doctor’s Ability

    A patient must trust their doctor. Patients are more likely to be compliant with their treatment plan if they have confidence in their doctor’s ability. A patient consults with a doctor for their expertise as a diagnostician and ability to problem-solve. A patient should not routinely leave the doctor’s office feeling uneasy about decisions and recommendations which are made by the doctor. If you find yourself doing that, it may be time to fire your doctor.   

  • The Right Doctor For You  
  • 2. Lack Of Continuity Between Visits

    The nature of chronic illness implies you will be seeing a doctor many times to help you manage your condition. With copious notes in your medical chart, your doctor should be able to recall your prior visit and gauge your progress. Doctors are busy and they see many patients, so it’s not always perfect. If you constantly have to repeat yourself and if you feel that your doctor isn’t following along, it may be time to fire your doctor.

    How Would You Rate Your Doctor? 

    3. Questions Are Not Welcome

    Patients go to doctors in search of answers. Patients want answers to:  

  • what’s wrong with me?
  • how are we going to treat the condition?
  • what can I expect?
  • what are my options?

     Some doctors allow a reasonable amount of time for patient questions. Other doctors are unapproachable and discourage questions. If it’s difficult to have a dialogue with your doctor about your health care, it may be time to fire your doctor.  

  • 4. Doctor Is Not Forthcoming

    Does your doctor share all pertinent diagnostic test results with you? Does your doctor share why a specific test is being ordered or why a specific treatment plan has been chosen over another? For example: 

  • Your doctor may give you an order for an MRI.
  • Your doctor may tell you why you need to have an MRI and explain what he is trying to rule out, and then give you the order for the MRI.  

    If you feel uninformed more often than not, it may be time to fire your doctor. 

  • Should You Change Doctors?  
  • 5. Doctor Is Cold And Unsympathetic

    It’s important that you understand your doctor, but it is equally important that you be understood by your doctor. Does your doctor understand how your medical condition impacts various aspects of your life? Is your doctor sympathetic about your problem or is your doctor’s demeanor cold and abrupt? You must feel that your doctor truly cares about your well-being, otherwise it may be time to fire your doctor.  

  • How To Choose The Right Doctor  
  • 6. Excessively Long Wait To Get An Appointment

    You may encounter a long waiting period when you try to set up a doctor appointment. Doctors have very busy schedules, especially specialists and surgeons. As the joke goes - I wouldn’t want to go to a doctor who will see you the next day. A busy doctor is often a popular doctor with a great reputation. However, by waiting too long for an appointment, you may be compromising your health. If the wait seems unreasonable, find another doctor.   

    7. Doctor Is Always Rushed

    Do you have your doctor’s full attention during your appointments, or do you sense that your doctor’s mind is cluttered by other matters unrelated to you? Do you feel that you’re being hurried? Has your doctor ever backed out of the room before you were able to ask all of your questions? If you are left feeling that not enough time is devoted to you during your appointments, it may be time to fire your doctor.  

  • Patient Education - Can You Know Too Much?

     8. Inconvenient Location

  • It can be stressful and inconvenient to have to drive a long distance to see your doctor, especially if you have mobility problems. Some patients who live in rural areas have fewer options, but convenience is a factor to be considered. Where will the doctor send you for blood tests, x-rays, and other tests? What are your doctor’s hospital affiliations? Be sure your situation is either convenient or agreeable to you, otherwise you may want to find another doctor.  

  • Finding A Doctor

     9. Cost / Coverage

  • If your insurance does not cover your doctor’s fees, it is unlikely you would want to stay with that doctor. Know the details of your individual health plan and be certain that your doctor is available to you on the provider list. If not, you may want to find another doctor so your medical costs will be covered by your insurance.  

  • Understanding Your Employee Health and Disability Benefits

     10. Doctor Is Not Respectful

  • Is your doctor harsh when speaking to you? Does your doctor consider your fears and apprehension when making decisions, or are your feelings disregarded? Does your doctor respect that your time is as important as their own, or does your doctor leave you languishing in the waiting room for unreasonably long periods of time? Do you feel respected as a person by your doctor? If not, it may be time to fire your doctor.
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    May 29, 2007

    Do you take your medicines?

    What is non-compliance?

    • Not filing a prescription initially
    • Not refilling a prescription when still needed
    • Taking a medication at the wrong time
    • Stopping a medication before medication course is completed without your physician’s advice
    • Taking the wrong dose
    • Taking a medication incorrectly
    • Skipping doses
    • Taking someone else’s medication

    Do you know what your medications are? What each of them are for? How you’re supposed to take them?

    Can you remember them? If not, you should write them down and keep them with you at all times. Use an index card to write down the names, the dosages, how often you take them and if you have room, jot down what condition each one is for.

    Look at these statistics:

    • Approximately 125,000 people with treatable ailments die each year in the USA becaue they do not take their medication properly.
    • Fourteen to 21% of patients never fill their original prescriptions.
    • Sixty percent of all patients cannot identify their own medications.
    • Thirty to 50% of all patients ignore or otherwise compromise instructions concerning their medication.
    • Approximately one fourth of all nursing home admissions are related to improper self-administration of medicine.
    • Twelve to 20% of patients take other people’s medicines.
    • Hospital costs due to patient noncompliance are estimated at $8.5 billion annually.

    Noncompliance is typically cited as occurring in from 50%-70% of patients.  In other words, 50%-70% of patients do not properly take prescribed medication. The rate of noncompliance is even higher in patients with chronic illnesses.

    Absorb these statistics - look in your own medicine chest……go from there.

    Til later,

    Terrie

     Got a question?

    What is your biggest challenge with communicating with your doctor?


    E-Mail Address:

    Your Name:

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    July 14, 2007

    Do You Take Your Medicines As Prescribed?

     Another clip from Medical News Today about the number of pills and Daily Adherence to medication. Although it focuses on certain conditions, the issue is applicable to everyone and every condition. Compliance (adherence to instructions) is such a big factor in health success that we all (doctors and patients alike) must pay attention to what will improve a person’s ability to follow the advice/instructions:

    New Study Suggests Number Of Pills Not A Factor When It Comes To Daily Adherence To Medication

    There is no correlation between the daily number of pills a patient is prescribed to take and how well a patient will adhere to a dosing regimen, suggests a new study presented recently at the 19th Annual Meeting of the Academy of Managed Care Pharmacy (AMCP) held in San Diego (April 11-14). The large-scale study looked at patients taking a variety of high blood pressure medicines, specifically calcium channel blockers (CCBs), and provides more supportive evidence that adherence to prescribed medication is influenced by a multitude of factors. The study specifically examined dosing regimen to see if there was a relationship between that factor and adherence in patients with a co-payment of at least $20.

    More on Do You Take Your Medicines As Prescribed?

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    July 2, 2007

    Health Media Campaign to promote Better Doctor-patient communication

     

    Although a company’s press release, this gives good information.

    HealthMedia(R) Kicks Off National Campaign to Promote Better Doctor/Patient Communications

    ANN ARBOR, Mich., May 21 /PRNewswire/ — As part of its ongoing initiative to promote health awareness and improve healthcare outcomes, HealthMedia(R), Inc., the global leader in the delivery of scalable behavior change interventions for health and wellness, disease management, behavioral health, and medication compliance, is kicking off the first annual Doctor/Patient Advocacy Week.

    "HealthMedia initiated this campaign because there is often a lack of important communication and information sharing between patients and their healthcare professionals," said Ted Dacko, HealthMedia President and CEO. "Patients are often intimidated by their visit with their doctor. They often don’t remember to ask the questions that they wanted to ask, don’t understand parts of what their doctor tells them, don’t know how to use reflective listening (repeating back what they think they heard) to make sure that they understand advice, and can be unsatisfied with their overall relationship with their doctor and their health plan. HealthMedia offers specific products that help patients improve their communication and overall trust with their doctor. This has proven to improve outcomes."

    The video will be used primarily as an advocacy campaign for health professionals and consumers. In addition, it will be used as a tool to help recruit participants into disease management web interventions focused on a better working doctor-patient relationship. Finally, the video will be used as part of the successful HealthMedia Care(TM) for Your Health program, an online intervention designed to improve clinical disease management efforts by helping people with chronic conditions develop the self-management skills necessary to take charge of their health. Current estimates indicate that more than 85 percent of disease management is self-management.

    "Improving the doctor-patient relationship can improve outcomes, medication adherence, and satisfaction with the health care provider and the health plan. Shedding light on this issue, in an unconventional and humorous manner, will help both doctors and patients better appreciate the importance of overcoming fear of doctor’s visits and better communications," said Dacko. "The use of an entertaining and engaging medium is just one more example of HealthMedia’s revolutionary approach to behavior change."

    "The relationship between patient and doctor is the very foundation of the healthcare system," said Vicki Rackner, MD, a surgeon who now focuses on improving the health of the doctor-patient relationship through her company, Medical Bridges. "HealthMedia recognized the importance of the relationship, developed tools that guide patients beyond their comfort zones and collected the data to confirm what I always knew to be true-improving the patient-doctor relationship enhances patient experiences and outcomes."

    In "The Appointment," HealthMedia provides the following tips for patients in creating a successful partnership with their physicians:

    Be honest with your physicianAsk questions if you do not understand something your physician has said — Bring a list of medications and vitamins you are takingTake notes during your appointment — Bring a family member or friend along if you need help — Alert your physician to changes in your life and/or health About HealthMedia, Inc.

    HealthMedia Inc.